Keyword Research

Keyword Research is the first step in optimising your website and pay-per-click campaign. Here we will determine which keywords your target group is using.

Your keywords are the words and phrases that people might use to find your products, brands, services or information via search engines.

Keyword Identification The first step in your keyword research is keyword identification. Keyword identification is about finding the keywords that your target group is using.

You can probably develop a few ideas very quickly. If you run a pet shop, you may identify keywords such as: "dog food" and "cat food".