Keyword optimization, the art of choosing the correct keywords, is one of the most important things related to search engine optimization. Sadly, it's also one of the things people tend to spend too little time on. They think up a few keywords quickly, optimize their pages a bit and then submit them to the engines. This usually results in not-so-good rankings under keywords that are poorly related to the site in question.
Some people confuse keyword optimization with the META-keyword tag, but META-keyword tag does not count much in how well a webpage ranks, if you do not have relevant content.
In most cases a webpage will only rank well for a few keywords - the one that search engines determine to be the most important for that page.
If you run a pet shop, you cannot expect that you can do keyword optimization for the thousands of pet related keywords that people are using if you only optimize your front page. Instead, we will optimize each of the webpages on your website that have content people are looking for - the keywords we have developed through our keyword research.
Search engines weigh keywords according to their placement on a webpage. There are some spots that are more important than others - places where you should always remember to use the most important keywords for each webpage.
